The Brazilian Confederation of Football (CBF) continues with projects in search of approaching the young public before the World Cup 2022, which starts on the next day 20, in Qatar. This week, the entity announced the last ones selected to compose its selection of digital content creators who will travel with the Tite team for the tournament.
Five were already defined: Podpah, Reversal, Tata Estaniecki, Julio Cocielo and Robin Hood Gamer. And the six finals were chosen by the public to complete the team at a decisive stage with 15 names.
Jéssica Ingrede, from Rio Branco (AC), won first place, with 16,440 votes (16.4%). Enzo Paizon, from Frutal (MG), was the second, with 12,450 votes (12.4%). Lucca Maciel, from Sao Paulo (SP), also travels after receiving 11,744 votes (11.7%). Tiago Rocha, from Feira de Santana (BA), is another selected, reaching 11,566 votes (11.5%). Victor Augusto of Salvador (BA), and Leko Bertoldo of Ijuí (RS), close the list with 11,522 (11.4%) and 11,471 (11.4%) votes, respectively.
"It's a one-way street. In order to captivate the young audience and involve it, it will certainly be necessary to make a format closer than they are accustomed to in the digital world. CBF seeks this connection through the people they already accompany," says Guilherme Figueiredo, CEO of NSports.
The contestants had to record a video or send a ready-made material from their social networks with the Hashtag #OurSelect, showing their personality or the reasons to be chosen for the trip. The requirements were to be at least 18 years old, supply at least one network with content, have the passport up to date and hope for the Brazilian team.
" The challenge of sports institutions is to continue creating actions that identify with the new generations and update at all times. Having the young audience at your side is necessary and brings a positive return to everyone. Many will be following a World Cup for the first time," highlights Bruno Maia, CEO of Feel The Match and expert in innovation and new sports and entertainment technologies.
The 11 summoned will be following the day-to-day Brazilian team and, with the support of CBF, will be producing content for their followers. Brazil premieres on the 24th, against Serbia, but the work will begin already on boarding and then on training.
"It is a very clever strategy to associate the call of players with that of creators. The young audience will be linked with interest in both announcements and the opportunity is ideal for loyalty not only for the Cup but also for the future. CBF and the clubs will increasingly work to bring this audience to their side", projects Pedro Melo, marketing director of Atlético Mineiro.
Recently, CBF entered Metaverso, making a game available on Garena's Blockman Go platform, and also created a virtual museum telling the story of the world's penta-champion selection.
