O Corinthians is about to enter into a new sponsorship agreement with the Parimatch betting house, replacing the Vai de Bet as master sponsor. This movement reflects the growing influence of betting companies in Brazilian football, especially in the Brazilian Championship Series A, where 17 of the 20 clubs are sponsored by these companies. Total investments reach R$ 497.5 million annually, showing the strength of this sector in the national sports market.
The Timon, along with Palm trees and Cuiabá, was one of the few clubs in the series The one who still didn't have a bookie. With the signing of the contract with Parimatch, which already sponsors the Botafogo, Corinthians Joins the majority group that counts on these investors.
The regulation of sports betting in Brazil was approved at the end of last year, but has not yet entered into force. This did not prevent companies from intensifying their investments in the country’s leading clubs, including T-shirt sponsorships, naming stadium rights and support for organized fans.
The most prominent example is Lucky Sports, which sponsors Athletico-PR, Bahia and Grêmio, besides the women's team Palm trees. The company paid R$ 20 million to stamp your mark on the women's shirt Palm trees and intends to expand this partnership to the male team.
Bet's Vai, former master sponsor of Corinthians, offered a record contract of R$ 360 million, but the deal was broken due to controversial payments. Now, Parimatch comes on the scene, offering new opportunities and maintaining the flow of investment in the alvinegro club.
With the regulation of bets planned to be implemented soon, the number of bookmakers should decrease, which may affect sponsorship values. However, while this does not occur, bets remain a crucial source of funding for Brazilian clubs.
